Pepsi 92 FT AR Mural
![](https://cdn.shopify.com/s/files/1/0114/2013/9616/files/pepsi-case-study_2048x2048.jpg?v=1706040334)
Capturing Jamaica’s Cultural Essence in a Monumental Mural
About Pepsi
Pepsi, a globally recognized brand, holds a dominant position in the Jamaican soda market. Known for its dynamic marketing and deep connection with contemporary culture, Pepsi has become a staple in everyday life.
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The Challenge
Pepsi faced the creative challenge of crafting a unique mural that not only resonated with its brand identity but also vibrantly showcased the cultural essence of Jamaica.
![](https://cdn.shopify.com/s/files/1/0114/2013/9616/files/6-ezgif.com-optimize_480x480.gif?v=1704681866)
The Solution
The solution was a stunning 90-foot mural that encapsulated Pepsi's campaign themes, Jamaican culture, and innovative augmented reality (AR) elements. This mural was designed to be more than just a visual piece; it was an interactive experience blending art, technology, and cultural representation.
![](https://cdn.shopify.com/s/files/1/0114/2013/9616/files/1_1024x1024.jpg?v=1704682302)
The Result
- Cultural Celebration: The mural became a vivid celebration of Jamaican culture, reflecting the country's vibrant spirit and heritage.
- Innovative Engagement: By incorporating AR, the mural offered an interactive experience, allowing viewers to engage with the artwork and Pepsi's brand in a novel way.
- Iconic Landmark: The mural, with its size and significance, turned into an iconic landmark, making a lasting impression on both locals and visitors, and reinforcing Pepsi's strong presence in Jamaica.