Audi E-Tron

Audi has long been the connoisseur’s choice in luxury automobiles, perpetually embracing new frontiers of technology and design. The E-Tron line stands as the brand’s testament to clean, sophisticated mobility—a bold vision of the future on four wheels.

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For the Jamaican launch of the E-Tron, Audi craved a grand unveiling that went beyond the usual event playbook. Their goal? Spark real excitement among guests and shine a spotlight on the E-Tron’s blend of elegance and advanced engineering.

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We replaced the standard “Step and Repeat” with a specially designed augmented reality showcase—an immersive canvas that revealed animated displays of the E-Tron models through attendees’ smartphones. This digital twist gave the launch a sleek, futuristic feel, turning the event into a curated, edge-of-tomorrow experience that lived up to Audi’s forward-thinking pedigree.

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• Elevated Engagement: Guests reveled in the interactive elements, gaining a deeper appreciation for the E-Tron’s ingenuity.
• Event Differentiation: By fusing AR with luxury, this launch set a fresh benchmark for how car brands unveil their newest models.
• Memorable Spectacle: The synergy of futuristic visuals and automotive refinement left attendees with a vivid reminder of Audi’s dedication to progress.

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