The Pulse of Tech, Commerce, and Jamaican Culture
At Mastercard, innovation means more than pushing products—it’s about reshaping the digital economy so everyone can move forward and realize their ambitions. Here in Jamaica, they set out to prove that progress can be both practical and culturally rich.
When Mastercard Day hit Jamaican shores, the mission was clear: deliver a jaw-dropping display of the Caribbean’s digital evolution. Our task? Create a show-stopping experience at the Jamaica tech conference, blending artistry, commerce, and that electric Jamaican spirit.
We crafted two tailor-made artworks spotlighting Mastercard’s role in supporting community, culture, and music—then added a breakout piece illustrating how their products slide into daily life with seamless ease. By weaving in AR portals, attendees could peer through their phones to see the artwork spring to life with Jamaican flair.