Pepsi’s 92-Foot Jamaican Cultural Masterpiece

Pepsi is a global giant that thrives on capturing the heartbeat of youth culture. In Jamaica, they’re more than a soda; they’re part of everyday life, known for pushing boundaries in marketing and captivating the nation’s collective pride.

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The brand wanted a monumental statement piece that would spotlight Jamaican heritage while reinforcing Pepsi’s energetic identity. The challenge? Making it more than just a pretty wall.

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We unleashed a dynamic 92-foot mural layered with vibrant visuals, Jamaican cultural motifs, and immersive AR features. This combination of art and technology invited passersby to engage with Pepsi’s brand story in real time—transforming a static mural into a living, interactive experience.

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• Cultural Resonance: The mural became a vibrant celebration of Jamaican spirit, winning community admiration.
• Augmented Buzz: AR interactivity generated social media chatter, boosting brand recognition across all key demographics.
• Iconic Landmark: Tourists and locals alike sought it out, solidifying Pepsi’s status as an innovative cultural connector.