Red Stripe Flavours AR Installations

Red Stripe is more than a beer - it's a global ambassador of Jamaican flavor and lifestyle. Rooted in the island’s lively culture, this iconic brewery carries the pulse of Jamaica wherever it’s enjoyed.

This time around, Red Stripe wanted to transcend typical marketing and translate its unmistakable essence into living, breathing art. Their goal? Capture the spirit of Jamaica through interactive installations that would stop people in their tracks.

We designed a trio of large-scale AR-infused art pieces, each one fusing Red Stripe’s unmistakable character with Jamaican heritage. Vibrant visuals, layered with augmented reality, brought the beer’s story to life—giving viewers a chance to explore Red Stripe’s cultural heartbeat right from their smartphones.

• Artistic Breakthrough: By merging tech and tradition, Red Stripe transformed a simple beverage into a moving piece of contemporary Jamaican art.
• Permanent Engagement: The installations became go-to experiences, sparking ongoing excitement and forging deeper loyalty among locals and visitors.
• Cultural Signature: Showcasing Red Stripe’s heritage in such an inventive way reaffirmed its status as both a national treasure and a worldwide emblem of island spirit.

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